about
The subject matter of the content.
actors
A cast member of the movie, TV series, season, or episode, or video.
address
Physical address of the item.
addressCountry
The country. For example, USA. You can also provide the two-letter ISO 3166-1 alpha-2 country code.
affiliation
An organization that this person is affiliated with. For example, a school/university, a club, or a team.
aggregateRating
The overall rating, based on a collection of reviews or ratings, of the item.
albums
A collection of music albums.
alumni
Alumni of educational organization.
alumniOf
An educational organizations that the person is an alumni of.
attendees
A person attending the event.
audio
An embeded audio object or URL associated with the content.
author
The author of this content. Please note that author is special in that HTML 5 provides a special mechanism for indicating authorship via the rel tag. That is equivalent to this and may be used interchangabely.
availability
The availability of this item—for example In stock, Out of stock, Pre-order, etc.
bestRating
The highest value allowed in this rating system. If bestRating is omitted, 5 is assumed.
blogPosts
The postings that are part of this blog
bookFormat
The format of the book.
branchOf
The larger organization that this local business is a branch of, if any.
brand
The brand of the product.
byArtist
The artist that performed this album or recording.
calories
The number of calories
carbohydrateContent
The number of grams of carbohydrates.
children
A child of the person.
cholesterolContent
The number of milligrams of cholesterol.
colleagues
A colleague of the person.
contactPoints
A contact point for a person or organization.
containedIn
The basic containment relation between places.
contentLocation
The location of the content.
cookTime
The time it takes to actually cook the dish, in ISO 8601 duration format.
director
The director of the movie, TV episode, or series.
duration
The duration of the item (movie, audio recording, event, etc.) in ISO 8601 date format.
editor
Editor for this content.
elevation
The elevation of a location.
employees
People working for this organization.
encodesCreativeWork
The creative work encoded by this media object
encodings
The media objects that encode this creative work
episodes
The episode of a TV series or season.
events
The events held at this place or organization.
fatContent
The number of grams of fat.
fiberContent
The number of grams of fiber.
follows
The most generic uni-directional social relation.
founders
A person who founded this organization.
geo
The geo coordinates of the place.
height
The height of the media object.
highPrice
The highest price of all offers available.
homeLocation
A contact location for a person's residence.
illustrator
The illustrator of the book.
image
URL of an image of the item.
inAlbum
The album to which this recording belongs.
inPlaylist
The playlist to which this recording belongs.
isFamilyFriendly
Indicates whether this content is family friendly.
isPartOf
Indicates the collection or gallery to which the item belongs.
itemCondition
The condition of the item for sale—for example New, Refurbished, Used, etc.
itemOffered
The item being sold.
itemReviewed
The item that is being reviewed/rated.
knows
The most generic bi-directional social/work relation.
latitude
The latitude of a location. For example 37.42242.
location
The location of the event or organization.
longitude
The longitude of a location. For example -122.08585.
lowPrice
The lowest price of all offers available.
mainContentOfPage
Indicates if this web page element is the main subject of the page.
manufacturer
The manufacturer of the product.
memberOf
An organization to which the person belongs.
members
A member of this organization.
musicBy
The composer of the movie or TV soundtrack.
musicGroupMember
A member of the music group—for example, John, Paul, George, or Ringo.
nationality
Nationality of the person.
numTracks
The number of tracks in this album or playlist.
numberOfPages
The number of pages in the book.
nutrition
Nutrition information about the recipe.
offerCount
The number of offers for the product.
offers
An offer to sell this item—for example, an offer to sell a product, the DVD of a movie, or tickets to an event.
openingHours
The opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' separating each day. Day or time ranges are specified using a hyphen '-'. - Days are specified using the following two-letter combinations: Mo, Tu, We, Th, Fr, Sa, Su. - Times are specified using 24:00 time. For example, 3pm is specified as 15:00. Here is an example: Tuesdays and Thursdays 4-8pm
parents
A parents of the person.
partOfSeason
The season to which this episode belongs.
partOfTVSeries
The TV series to which this episode or season belongs.
performerIn
Event that this person is a performer or participant in.
performers
The main performer or performers of the event—for example, a presenter, musician, or actor.
photos
Photographs of this place.
prepTime
The length of time it takes to prepare the recipe, in ISO 8601 duration format.
price
The offer price of the product.
primaryImageOfPage
Indicates the main image on the page
producer
The producer of the movie, TV series, season, or episode, or video.
productionCompany
The production company or studio that made the movie, TV series, season, or episode, or video.
proteinContent
The number of grams of protein.
publisher
The publisher of the creative work.
regionsAllowed
The regions where the media is allowed. If not specified, then it's assumed to be allowed everywhere. Specify the countries in ISO 3166 format.
relatedTo
The most generic familial relation.
representativeOfPage
Indicates whether this image is representative of the content of the page.
requiresSubscription
Indicates if use of the media require a subscription (either paid or free). Allowed values are yes or no.
reviewRating
The rating given in this review. Note that reviews can themselves be rated. The reviewRating applies to rating given by the review. The rating property applies to the review itself, as a creative work.
reviews
Review of the item.
saturatedFatContent
The number of grams of saturated fat.
seasonNumber
The season number.
seasons
The seasons of the TV series.
seller
The seller of the product.
siblings
A sibling of the person.
significantLinks
The most significant URLs on the page. Typically, these are the non-navigation links that are clicked on the most
sodiumContent
The number of milligrams of sodium.
spouse
The person's spouse.
subEvents
Events that are a part of this event. For example, a conference event includes many presentations, each are subEvents of the conference.
sugarContent
The number of grams of sugar.
superEvent
An event that this event is a part of. For example, a collection of individual music performances might each have a music festival as their superEvent.
thumbnail
Thumbnail image for an image or video.
totalTime
The total time it takes to prepare and cook the recipe, in ISO 8601 duration format.
tracks
A music recording (track)—usually a single song.
trailer
The trailer of the movie or TV series, season, or episode.
transFatContent
The number of grams of trans fat.
unsaturatedFatContent
The number of grams of unsaturated fat.
video
An embeded video object or URL associated with the content.
width
The width of the media object.
workLocation
A contact location for a person's place of work.
worksFor
Organizations that the person works for.
worstRating
The lowest value allowed in this rating system. If worstRating is omitted, 1 is assumed.
acceptsReservations
Either Yes/No, or a URL at which reservations can be made.
addressLocality
The locality. For example, Mountain View.
addressRegion
The region. For example, CA.
articleBody
The actual body of the article.
articleSection
Articles may belong to one or more 'sections' in a magazine or newspaper, such as Sports, Lifestyle, etc.
awards
Awards won by this person or for this creative work.
birthDate
Date of birth.
bitrate
The bitrate of the media object.
bookEdition
The edition of the book.
breadcrumb
A set of links that can help a user understand and navigate a website hierarchy.
caption
The caption for this object.
contactType
A person or organization can have different contact points, for different purposes. For example, a sales contact point, a PR contact point and so on. This property is used to specify the kind of contact point.
contentRating
Official rating of a piece of content—for example,'MPAA PG-13'.
contentSize
File size in (mega/kilo) bytes.
contentURL
Actual bytes of the media object, for example the image file or video file.
cookingMethod
The method of cooking, such as Frying, Steaming, ...
currenciesAccepted
The currency accepted (in ISO 4217 currency format).
datePublished
Date of first broadcast/publication.
deathDate
Date of death.
description
A short description of the item.
email
Email address.
embedURL
A URL pointing to a player for a specific video. In general, this is the information in the src element of an embed tag and should not be the same as the content of the loc tag.
encodingFormat
mp3, mpeg4, etc.
endDate
The end date and time of the event (in ISO 8601 date format).
The final broadcast date of the TV season or series.
episodeNumber
The episode number.
exifData
exif data for this object.
expires
Date the content expires and is no longer useful or available. Useful for videos.
faxNumber
The fax number.
foundingDate
The date that this organization was founded.
gender
Gender of the person.
genre
Genre of the creative work
headline
Headline of the article
inLanguage
The language of the content. please use one of the language codes from the IETF BCP 47 standard.
ingredients
An ingredient used in the recipe.
interactionCount
A count of a specific user interactions with this item—for example, 20 UserLikes, 5 UserComments, or 300 UserDownloads. The user interaction type should be one of the sub types of UserInteraction.
isbn
The ISBN of the book.
itemListElement
A single list item.
jobTitle
The job title of the person (for example, Financial Manager).
keywords
The keywords/tags used to describe this content.
maps
A URL to a map of the place.
menu
Either the actual menu or a URL of the menu.
model
The model of the product.
name
The name of the item.
numberOfEpisodes
The number of episodes in this season or series.
paymentAccepted
Cash, credit card, etc.
playerType
Player type required—for example, Flash or Silverlight.
postOfficeBoxNumber
The post offce box number for PO box addresses.
postalCode
The postal code. For example, 94043.
priceCurrency
The currency (in 3-letter ISO 4217 format) of the offer price.
priceRange
The price range of the business, for example $$$.
priceValidUntil
The date after which the price is no longer available.
productID
The product identifier, such as ISBN. For example: .
ratingCount
The count of total number of ratings.
ratingValue
The rating for the content.
recipeCategory
The category of the recipe—for example, appetizer, entree, etc.
recipeCuisine
The cuisine of the recipe (for example, French or Ethopian).
recipeInstructions
The steps to make the dish.
recipeYield
The quantity produced by the recipe (for example, number of people served, number of servings, etc).
reviewBody
The actual body of the review
reviewCount
The count of total number of reviews.
servesCuisine
The cuisine of the restaurant.
servingSize
The serving size, in terms of the number of volume or mass
startDate
The first broadcast date of the TV season or series.
The start date and time of the event (in ISO 8601 date format).
streetAddress
The street address. For example, 1600 Amphitheatre Pkwy.
telephone
The telephone number.
uploadDate
Date when this media object was uploaded to this site.
url
URL of the item.
videoFrameSize
The frame size of the video.
videoQuality
The quality of the video.
AboutPage
Web page type: About page.
AccountingService
Accountancy business.
AdministrativeArea
A geographical region under the jurisdiction of a particular government.
AdultEntertainment
An adult entertainment establishment.
AggregateOffer
When a single product that has different offers (for example, the same pair of shoes is offered by different merchants), then AggregateOffer can be used.
AggregateRating
The average rating based on multiple ratings or reviews.
Airport
An airport.
AmusementPark
An amusement park.
AnimalShelter
Animal shelter.
ApartmentComplex
Residence type: Apartment complex.
Aquarium
Aquarium.
ArtGallery
An art gallery.
Article
An article, such as a news article or piece of investigative report. Newspapers and magazines have articles of many different types and this is intended to cover them all.
Attorney
Professional service: Attorney.
AudioObject
An audio file.
AutoBodyShop
Auto body shop.
AutoDealer
An car dealership.
AutoPartsStore
An auto parts store.
AutoRental
A car rental business.
AutoRepair
Car repair business.
AutoWash
A car wash business.
AutomatedTeller
ATM/cash machine.
AutomotiveBusiness
Car repair, sales, or parts.
Bakery
A bakery.
BankOrCreditUnion
Bank or credit union.
BarOrPub
A bar or pub.
Beach
Beach.
BeautySalon
Beauty salon.
BedAndBreakfast
Bed and breakfast.
BikeStore
A bike store.
Blog
A blog
BlogPosting
A blog post.
BodyOfWater
A body of water, such as a sea, ocean, or lake.
Book
A book.
BookFormatType
The publication format of the book.
BookStore
A bookstore.
Boolean
Boolean: True or False.
BowlingAlley
A bowling alley.
Brewery
Brewery.
BuddhistTemple
A Buddhist temple.
BusStation
A bus station.
BusStop
A bus stop.
BusinessEvent
Event type: Business event.
CafeOrCoffeeShop
A cafe or coffee shop.
Campground
A campground.
Canal
A canal, like the Panama Canal
Casino
A casino.
CatholicChurch
A Catholic church.
Cemetery
A graveyard.
CheckoutPage
Web page type: Checkout page.
ChildCare
A Childcare center.
ChildrensEvent
Event type: Children's event.
Church
A church.
City
A city or town.
CityHall
A city hall.
CivicStructure
A public structure, such as a town hall or concert hall.
ClothingStore
A clothing store.
CollectionPage
Web page type: Collection page.
CollegeOrUniversity
A college, university, or other third-level educational institution.
ComedyClub
A comedy club.
ComedyEvent
Event type: Comedy event.
ComputerStore
A computer store.
ContactPage
Web page type: Contact page.
ContactPoint
A contact point—for example, a Customer Complaints department.
Continent
One of the continents (for example, Europe or Africa).
ConvenienceStore
A convenience store.
Corporation
Organization: A business corporation.
Country
A country.
Courthouse
A courthouse.
CreativeWork
The most generic kind of creative work, including books, movies, photographs, software programs, etc.
Crematorium
A crematorium.
DanceEvent
Event type: A social dance.
DanceGroup
A dance group—for example, the Alvin Ailey Dance Theater or Riverdance.
DataType
The basic data types such as Integers, Strings, etc.
Date
A date value in ISO 8601 date format.
DaySpa
A day spa.
DefenceEstablishment
A defence establishment, such as an army or navy base.
Dentist
A dentist.
DepartmentStore
A department store.
Distance
Properties that take Distances as values are of the form '<Number> <Length unit of measure>'. E.g., '7 ft'
DryCleaningOrLaundry
A dry-cleaning business.
Duration
Quantity: Duration (use ISO 8601 duration format).
EducationEvent
Event type: Education event.
EducationalOrganization
An educational organization.
Electrician
An electrician.
ElectronicsStore
An electronics store.
ElementarySchool
An elementary school.
Embassy
An embassy.
EmergencyService
An emergency service, such as a fire station or ER.
EmploymentAgency
An employment agency.
Energy
Properties that take Enerygy as values are of the form '<Number> <Energy unit of measure>'
EntertainmentBusiness
A business providing entertainment.
Enumeration
Lists or enumerations—for example, a list of cuisines or music genres, etc.
Event
An event happening at a certain time at a certain location.
EventVenue
An event venue.
ExerciseGym
A gym.
FastFoodRestaurant
A fast-food restaurant.
Festival
Event type: Festival.
FinancialService
Financial services business.
FireStation
A fire station. With firemen.
Float
Data type: Floating number.
Florist
A florist.
FoodEstablishment
A food-related business.
FoodEvent
Event type: Food event.
FurnitureStore
A furniture store.
GardenStore
A garden store.
GasStation
A gas station.
GatedResidenceCommunity
Residence type: Gated community.
GeneralContractor
A general contractor.
GeoCoordinates
The geographic coordinates of a place or event.
GolfCourse
A golf course.
GovernmentBuilding
A government building.
GovernmentOffice
A government office—for example, an IRS or DMV office.
GovernmentOrganization
A governmental organization or agency.
GroceryStore
A grocery store.
HVACBusiness
An HVAC service.
HairSalon
A hair salon.
HardwareStore
A hardware store.
HealthAndBeautyBusiness
Health and beauty.
HealthClub
A health club.
HighSchool
A high school.
HinduTemple
A Hindu temple.
HobbyShop
A hobby store.
HomeAndConstructionBusiness
A construction business.
HomeGoodsStore
A home goods store.
Hospital
A hospital.
Hostel
A hostel.
Hotel
A hotel.
HousePainter
A house painting service.
IceCreamShop
An ice cream shop
ImageGallery
Web page type: Image gallery page.
ImageObject
An image file.
InsuranceAgency
Insurance agency.
Intangible
A utility class that serves as the umbrella for a number of 'intangible' things such as quantities, structured values, etc.
Integer
Data type: Integer.
InternetCafe
An internet cafe.
ItemAvailability
A list of possible product availablity options.
ItemList
A list of items of any sort—for example, Top 10 Movies About Weathermen, or Top 100 Party Songs. Not to be confused with HTML lists, which are often used only for formatting.
ItemPage
A page devoted to a single item, such as a particular product or hotel.
JewelryStore
A jewelry store.
LakeBodyOfWater
A lake (for example, Lake Pontrachain).
Landform
A landform or physical feature. Landform elements include mountains, plains, lakes, rivers, seascape and oceanic waterbody interface features such as bays, peninsulas, seas and so forth, including sub-aqueous terrain features such as submersed mountain ranges, volcanoes, and the great ocean basins.
LandmarksOrHistoricalBuildings
An historical landmark or building.
Language
Natural languages such as Spanish, Tamil, Hindi, English, etc. and programming languages such as Scheme and Lisp.
LegislativeBuilding
A legislative building—for example, the state capitol.
Library
A library.
LiquorStore
A liquor store.
LiteraryEvent
Event type: Literary event.
LocalBusiness
A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.
Locksmith
A locksmith.
LodgingBusiness
A lodging business, such as a motel, hotel, or inn.
Map
A map.
Mass
Properties that take Mass as values are of the form '<Number> <Mass unit of measure>'. E.g., '7 kg'
MediaObject
An image, video, or audio object embedded in a web page. Note that a creative work may have many media objects associated with it on the same web page. For example, a page about a single song (MusicRecording) may have a music video (VideoObject), and a high and low bandwidth audio stream (2 AudioObject's).
MedicalClinic
A medical clinic.
MedicalOrganization
A medical organization, such as a doctor's office or clinic.
MensClothingStore
A men's clothing store.
MiddleSchool
A middle school.
MobilePhoneStore
A mobile-phone store.
Mosque
A mosque.
Motel
A motel.
MotorcycleDealer
A motorcycle dealer.
MotorcycleRepair
A motorcycle repair shop.
Mountain
A mountain, like Mount Whitney or Mount Everest
Movie
A movie.
MovieRentalStore
A movie rental store.
MovieTheater
A movie theater.
MovingCompany
A moving company.
Museum
A museum.
MusicAlbum
A collection of music tracks.
MusicEvent
Event type: Music event.
MusicGroup
A musical group, such as a band, an orchestra, or a choir. Can also be a solo musician.
MusicPlaylist
A collection of music tracks in playlist form.
MusicRecording
A music recording (track), usually a single song.
MusicStore
A music store.
MusicVenue
A music venue.
MusicVideoObject
A music video file.
NGO
Organization: Non-governmental Organization.
NailSalon
A nail salon.
NewsArticle
A news article
NightClub
A nightclub or discotheque.
Notary
A notary.
Number
Data type: Number.
NutritionInformation
Nutritional information about the recipe.
OceanBodyOfWater
An ocean (for example, the Pacific).
Offer
An offer to sell an item—for example, an offer to sell a product, the DVD of a movie, or tickets to an event.
OfferItemCondition
A list of possible conditions for the item for sale.
OfficeEquipmentStore
An office equipment store.
Optician
An optician's store.
Organization
An organization such as a school, NGO, corporation, club, etc.
OutletStore
An outlet store.
Painting
A painting.
Park
A park.
ParkingFacility
A parking lot or other parking facility.
PawnShop
A pawnstore.
PerformingArtsTheater
A theatre or other performing art center.
PerformingGroup
A performance group, such as a band, an orchestra, or a circus.
Person
A person (alive, dead, undead, or fictional).
PetStore
A pet store.
Pharmacy
A pharmacy or drugstore.
Photograph
A photograph.
Physician
A doctor's office.
Place
Entities that have a somewhat fixed, physical extension.
PlaceOfWorship
Place of worship, such as a church, synagogue, or mosque.
Playground
A playground.
Plumber
A plumbing service.
PoliceStation
A police station.
Pond
A pond
PostOffice
A post office.
PostalAddress
The mailing address.
Preschool
A preschool.
Product
A product is anything that is made available for sale—for example, a pair of shoes, a concert ticket, or a car.
ProfessionalService
Provider of professional services.
ProfilePage
Web page type: Profile page.
PublicSwimmingPool
A public swimming pool.
Quantity
Quantities such as distance, time, mass, weight, etc. Particular instances of say Mass are entities like '3 Kg' or '4 milligrams'.
RVPark
An RV park.
RadioStation
A radio station.
Rating
The rating of the video.
RealEstateAgent
A real-estate agent.
Recipe
A recipe.
RecyclingCenter
A recycling center.
Reservoir
A reservoir, like the Lake Kariba reservoir.
Residence
The place where a person lives.
Restaurant
A restaurant.
Review
A review of an item - for example, a restaurant, movie, or store.
RiverBodyOfWater
A river (for example, the broad majestic Shannon).
RoofingContractor
A roofing contractor.
SaleEvent
Event type: Sales event.
ScholarlyArticle
A scholarly article.
School
A school.
Sculpture
A piece of sculpture.
SeaBodyOfWater
A sea (for example, the Caspian sea).
SearchResultsPage
Web page type: Search results page.
SelfStorage
Self-storage facility.
ShoeStore
A shoe store.
ShoppingCenter
A shopping center or mall.
SingleFamilyResidence
Residence type: Single-family home.
SiteNavigationElement
A navigation element of the page.
SkiResort
A ski resort.
SocialEvent
Event type: Social event.
SportingGoodsStore
A sporting goods store.
SportsActivityLocation
A sports location, such as a playing field.
SportsClub
A sports club.
SportsEvent
Event type: Sports event.
SportsTeam
Organization: Sports team.
StadiumOrArena
A stadium.
State
A state or province.
Store
A retail good store.
StructuredValue
Structured values are strings—for example, addresses—that have certain constraints on their structure.
SubwayStation
A subway station.
Synagogue
A synagogue.
TVEpisode
An episode of a TV series or season.
TVSeason
A TV season.
TVSeries
A television series.
Table
A table on the page.
TattooParlor
A tattoo parlor.
TaxiStand
A taxi stand.
TelevisionStation
A television station.
TennisComplex
A tennis complex.
Text
Data type: Text.
TheaterEvent
Event type: Theater performance.
TheaterGroup
A theater group or company—for example, the Royal Shakespeare Company or Druid Theatre.
Thing
The most generic type of item.
TireShop
A tire shop.
TouristAttraction
A tourist attraction.
TouristInformationCenter
A tourist information center.
ToyStore
A toystore.
TrainStation
A train station.
TravelAgency
A travel agency.
URL
Data type: URL.
UserBlocks
User interaction: Block this content.
UserCheckins
User interaction: Check-in at a place.
UserComments
User interaction: A comment about an item.
UserDownloads
User interaction: Download of an item.
UserInteraction
"A user interacting with a page
UserLikes
User interaction: Like an item.
UserPageVisits
User interaction: Visit to a web page.
UserPlays
User interaction: Play count of an item, for example a video or a song.
UserPlusOnes
User interaction: +1.
UserTweets
User interaction: Tweets.
VeterinaryCare
A vet's office.
VideoGallery
Web page type: Video gallery page.
VideoObject
A video file.
VisualArtsEvent
Event type: Visual arts event.
Volcano
A volcano, like Fuji san
WPAdBlock
An advertising section of the page.
WPFooter
The footer section of the page.
WPHeader
The header section of the page.
WPSideBar
A sidebar section of the page.
Waterfall
A waterfall, like Niagara
WebPage
A web page. Every web page is implicitly assumed to be declared to be of type WebPage, so the various properties about that webpage, such as breadcrumb may be used. We recommend explicit declaration if these properties are specified, but if they are found outside of an itemscope, they will be assumed to be about the page
WebPageElement
A web page element, like a table or an image
Winery
A winery.
Zoo
A zoo.
DamagedCondition
Indicates that the item for sale is damaged.
Discontinued
Indicates that the item for sale has been discontinued.
EBook
Book format: Ebook.
False
The boolean value false
Hardcover
Book format: Hardcover.
InStock
Indicates that the item for sale is in stock.
InStoreOnly
Indicates that the item for sale is available only in brick-and-mortar stores.
NewCondition
Indicates that the item for sale is new.
OnlineOnly
Indicates that the item for sale is available only online.
OutOfStock
Indicates that the item for sale is out of stock.
Paperback
Book format: Paperback.
PreOrder
Indicates that the item for sale is available for pre-order.
RefurbishedCondition
Indicates that the item for sale is refurbished.
True
The boolean value true
UsedCondition
Indicates that the item for sale is used.